CLIENT
Warner Brother's Discovery – Three New Zealand

ROLE
Art directed and created Keyart for Seasons 2-4. Season 2 was a re-use of the talent shots from Rugby Union with a refreshed background. Season 3 focused on Rugby League. Season 4 is the "match off" between Rugby Union and Rugby League. This involved creating the concepts for each season, making style and photography briefs, directing at the photoshoot, selecting shots, image retouching, logo refresh, final composition and campaign roll out.

SYNOPSIS
Sir Graham Henry and Tawera Nikau tackle the big issues, bringing the team together for a 15-week clash of the codes that will challenge them to get fitter and match fit for the ultimate face off against their Aussie rivals. Made with the support of NZ on Air.